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Associate Creative Director, Copy

Apply Now Full Job Title: Associate Creative Director, Copy Job Number: R2210-34135 Location: Baltimore, Maryland; Wilmington, Delaware Date Posted: 10/25/2022

The Associate Creative Director, Copy is responsible for the tone, voice and efficacy of all copy for OMF. Leading a team of 5 lead and senior writers, the ACD will influence, direct and contribute to social, web, marketing/promotional, direct (email), UX/UI and advertising copy. A process based on strategy and an insatiable thirst for understanding our audiences are essential qualities the Associate Creative Director must possess. An understanding and adherence to our brand standards is also necessary, as this position is a key holder of our brand tone and personality.

In the Role:

  • Elevate the brand voice and tone that helps differentiate OneMain
  • Manage and mentor an internal team of five, along with multiple outside vendors
  • Work with the Creative Account Manager to assign projects and attend kick off meetings
  • Working with the Creative Director, lead brainstorms and concept-development sessions
  • Work closely with cross functional stakeholders to understand and manage the various needs of each
  • Concept and write content that ties to an omnichannel strategy:
    • Web, email, social/digital, direct mail, print, events and internal communications
  • Partner with design peers to concept direct response, advertising and engagement concepts
  • Work closely with various outside vendors in various capacities – brainstorming, writing, editing and managing
  • Demonstrated high-level concepting skills that result in strategic messaging platforms
  • Experience utilizing direct response best practices
  • A strong desire to understand the needs and wants of our audiences and our competitive environment
  • Possess an eye for good writing and the ability to build a powerful story
  • Ability to quickly grasp assignments, make decisions and determine next steps
  • Experience in  managing and mentoring an experienced  Copy Writing Team
  • Ability to collaborate with peers and coworkers and create an inclusive creative environment
  • Demonstrated experience in working with an omnichannel content strategy
  • Solid presenter that can back up work with a clear rationale tied to strategy
  • Proficiency in Word, PPT, InDesign, Miro and Figma


  • 8+ years of experience of marketing/Direct copy development
  • 3+  years at an agency.
  • 3+  years experience managing Copy team


  • Financial experience a plus
  • UX experience preferred
  • Experience in content strategy and SEO

Location: Hybrid Baltimore, MD Wilmington, DE

Who we Are

OneMain Financial (NYSE: OMF) is the leader in offering nonprime customers responsible access to credit and is dedicated to improving the financial well-being of hardworking Americans. Since 1912, we’ve looked beyond credit scores to help people get the money they need today and reach their goals for tomorrow. Our growing suite of personal loans, credit cards and other products help people borrow better and work toward a brighter future.

Driven collaborators and innovators, our team thrives on transformative digital thinking, customer-first energy and flexible work arrangements that grow lives, careers and our company. At every level, we’re committed to an inclusive culture, career development and impacting the communities where we live and work. Getting people to a better place has made us a better company for over a century. There’s never been a better time to shine with OneMain.

Because team members at their best means OneMain at our best, we provide opportunities and benefits that make their health and careers a priority. That’s why we’ve packed our comprehensive benefits package for full- and some part-timers with: 

  • Health and wellbeing options for team members and their dependents
  • Up to 4% matching 401(k)
  • Employee Stock Purchase Plan (10% share discount)
  • Tuition reimbursement
  • Continuing education
  • Bonus eligible
  • Paid time off
  • Paid volunteer time 
  • And more

OneMain Holdings, Inc. is an Equal Employment Opportunity (EEO) and Affirmative Action (AA) employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

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