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Associate Director, UX Research

Apply Now Full Job Title: Associate Director, UX Research Job Number: R2308-38178 Location: Baltimore, Maryland; Remote Date Posted: 08/29/2023

OneMain is the largest non-bank lender in the United States and a leading consumer finance company.

OneMain’s UX Design team is dedicated to building digital products that improve the financial well-being of hardworking Americans. We’re responsible for shaping how customers experience OneMain by providing a journey infused with ease and context, so customers can gain confidence and optimism in their financial futures.

We’re looking for an experienced Associate Director of UX Research to join our Design leadership team. In this role, you will be responsible for leading and evolving our UX Research practice, managing a team of researchers, and working closely with designers, product managers, and engineers to deliver customer-centered experiences.

You’ll be great if you’re…

  • An inspiring leader. You lead by example and nurture your people.

  • An expert researcher. Intently curious, expert moderator and flawless executor.

  • A strong communicator. You present brilliant work with clarity and enthusiasm.

  • A UX enthusiast. Customer centered design thinker that models UX best practices.

  • A collaborative builder. You embrace ambiguity and collaboration without ego.


  • Collaborate with UX and Product leaders to plan research using diverse methodologies, conduct studies, and synthesize findings into actionable insights that drive product and design decisions

  • Lead advancement of UX Research practice to establish best practices, deliver with rigor consistently, optimize processes, and enhance capabilities

  • Manage and mentor a team of researchers to foster professional growth and a culture of curiosity and learning

  • Cultivate a deep understanding of customer needs and behaviors and promote a customer-centric product mindset amongst partners.

  • Support research to be conducted directly by UX designers with an expert, consultative approach

  • Establish, monitor, and analyze digital experience metrics to uncover opportunity and inform design strategy and optimization

  • Collaborate with cross-functional stakeholders to align research activities with strategy and business impact


  • 10+ years experience in UX Research (qual and quant) for digital products (non-marketing)

  • 3+ years of direct people management experience (preferably of researchers or designers)

  • Flexible and creative approach to research, with expertise in selecting and executing appropriate methods including user interviews, usability testing, ethnographic studies, participatory design, surveys, and more.

  • Strong knowledge of best practices in research, human-centered design, and design thinking.

  • Exceptional communication skills, including the ability to present findings and collaborate with a wide variety of product stakeholders.

  • Ability to adapt and excel in a rapidly transforming environment.

Preferred but not required:

  • Prior experience with Financial Services / FinTech.

  • Successful record of working in a complex Enterprise organization.

Note: Employment-based non-immigrant visa sponsorship and/or assistance is not offered for this specific job opportunity.

Location: Hybrid schedule. Some travel required. Candidates must live within 1 hours driving of the following locations:

  • Baltimore, MD

  • Wilmington, DE

  • Evansville, IN

  • Charlotte, NC

  • Dallas, TX

  • New York, NY

  • Chicago, IL

Who we Are

OneMain Financial (NYSE: OMF) is the leader in offering nonprime customers responsible access to credit and is dedicated to improving the financial well-being of hardworking Americans. Since 1912, we’ve looked beyond credit scores to help people get the money they need today and reach their goals for tomorrow. Our growing suite of personal loans, credit cards and other products help people borrow better and work toward a brighter future.

Driven collaborators and innovators, our team thrives on transformative digital thinking, customer-first energy and flexible work arrangements that grow lives, careers and our company. At every level, we’re committed to an inclusive culture, career development and impacting the communities where we live and work. Getting people to a better place has made us a better company for over a century. There’s never been a better time to shine with OneMain.

Because team members at their best means OneMain at our best, we provide opportunities and benefits that make their health and careers a priority. That’s why we’ve packed our comprehensive benefits package for full- and some part-timers with: 

  • Health and wellbeing options including medical, prescription, dental, vision, hearing, accident, hospital indemnity, and life insurances

  • Up to 4% matching 401(k)  

  • Employee Stock Purchase Plan (10% share discount)  

  • Tuition reimbursement  

  • Paid time off (15 days vacation per year, plus 2 personal days, prorated based on start date)

  • Paid sick leave as determined by state or local ordinance, prorated based on start date

  • Paid holidays (7 days per year, based on start date)

  • Paid volunteer time (3 days per year, prorated based on start date)

Target base salary range is $160-200K, which is based on various factors including skills and work experience. In addition to base salary, this role is eligible for bonuses or incentives that are based on individual and company performance.



OneMain Holdings, Inc. is an Equal Employment Opportunity (EEO) and Affirmative Action (AA) employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

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