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VP/MD Customer Marketing

Apply Now Full Job Title: VP/MD Customer Marketing Job Number: R2103-23427 Location: New York, New York; Wilmington, Delaware Date Posted: 03/26/2021

About Us
OneMain Financial is the country’s largest lending-exclusive financial company, proudly serving millions of customers with safe, affordable and transparent installment loans. Our customers turn to us every day—online and at 1,500 branches in 44 states—to help them take control and improve their financial lives with solutions for debt consolidation, medical expenses, household bills, home improvements and auto purchases. Our talented and dedicated team members constantly look for responsible ways to serve our customers when, where and how they want. It’s all about doing the right thing—a mission that hasn’t changed for more than 100 years. 

The Role
We are currently seeking a VP/MD Customer Marketing for our growing Customer Marketing team. This is a high impact role that will drive significant business results by leading a team and contributing to the creation and launch of value-adding programs and strategies that uniquely leverage the vast amount of data and resources OneMain has access to. 

This individual will be charged with implementing omnichannel marketing strategies to onboard, engage, and expand customer relationships, grow customer lifetime value, and increase revenue retention. They will identify customer targets, KPI’s, and deliver initiatives to create personalized experiences and deliver marketing solutions that match offerings to customer needs and maximize both response and value. They will also drive revenue via actionable customer insights and by improving every customer touchpoint. 

As a visionary marketer and strong influential leader.  A successful candidate will be data-driven and customer-centric with a passion for driving Customer Activation, Engagement, and Retention. A true innovator with experience leveraging up to date technology, techniques, and best practices to make our customer experiences and communications stand out.   


  • Develop, optimize, and evolve lifecycle marketing strategies using marketing channels such as email, mobile, digital, DM, text and calling to increase customer engagement and retention.

  • Implement personalized journeys to onboard and engage customers while digitizing the relationship.

  • Create customer marketing best practices across customer campaigns and lead from the front in creating inspiring and personalized marketing materials that excite our customers, enhance our brand, and drive engagement, cross-sell, upsell, and retention.

  • Create customer segments based on data and insights and activate them through innovative, customer centered experiences

  • Partner closely with Product, Analytics, Servicing, and other leaders to integrate customer marketing programs into all customer touch-points

  • Work to identify key drivers of engagement and churn and take action to improve CRM efforts.

  • Communicate the ideal customer lifecycle to internal stakeholders and have a deep understanding of user behavior and how to engage and retain customer profiles continually.

  • Leverage marketing automation tools to develop content strategies that maximize customer retention.

  • Be the voice of the customer and the CRM best practices expert


  • 15+ years in omni-channel/media Customer Marketing, including 5+ years as leader of the Customer Marketing function

  • Bachelor’s degree in marketing or a relative discipline is preferred

  • Demonstrable success delivering double-digit revenue growth with real-time personalization campaign strategy, planning and execution backed by data

  • Experience maximizing the value of installed CDP and proven success selecting and leveraging emerging marketing solutions to apply data effectively to marketing channels and tactics

  • Strategic thinker who can understand business complexities and develop an innovative and creative customer marketing plan that addresses these nuances.

  • Effective communicator who is comfortable presenting to a variety of audiences and stakeholders at various levels.

  • Exceptional leader and team player with proven ability to lead through influence and work effectively both independently and collaboratively within fast-paced, diverse cross-functional teams.

  • Dynamic and adaptable project manager with a strong ability to establish processes and drive project execution with minimal guidance amidst multiple priorities and goals

Location: The team this role will lead is located in multiple locations (NYC, Wilmington DE, and Baltimore MD).  Location is flexible for this role in any of these 3 locations, but NYC is preferred).

Because we want our team members to bring us their very best every day, we believe they deserve the right opportunities and benefits. That’s why we packed our comprehensive benefits package for full- and some part-timers with: 
•    Health and wellbeing options for team members and their dependents
•    Up to 4% matching 401(k)
•    Tuition reimbursement
•    Continuing education
•    Bonus eligibility 
•    Paid time off
•    Paid volunteer time 

OneMain Holdings, Inc. is an Equal Employment Opportunity (EEO) and Affirmative Action (AA) employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identify, national origin, age, marital status, protected veteran status, or disability status.

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