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Senior Analyst, Customer Marketing and Engagement

Apply Now Full Job Title: Senior Analyst, Customer Marketing and Engagement Job Number: R2206-31936 Location: New York, New York; Wilmington, Delaware Date Posted: 06/20/2022

About Us
OneMain Financial is the country’s largest lending-exclusive financial company, proudly serving millions of customers with safe, affordable, and transparent installment loans. Our customers turn to us every day—online and at 1,500 branches in 44 states—to help them take control and improve their financial lives with solutions for debt consolidation, medical expenses, household bills, home improvements and auto purchases. Our talented and dedicated team members constantly look for responsible ways to serve our customers when, where and how they want. It’s all about doing the right thing—a mission that hasn’t changed for more than 100 years

The Role

We are seeking a Senior Analyst primarily focused on current customer segmentation and marketing analytics to join our Customer Marketing and Engagement Analytics team in Wilmington, DE, New York, Chicago or Baltimore. The team provides overall customer performance analytics as well segmenting existing customers to drive more targeted marketing messages. 

The analyst will focus on analyzing marketing channel level performance to optimize customer renewals, retention of current customers, cross selling additional products and services, and driving and maintaining engagement with OneMain’s online presence including the mobile app. 

In addition, the analyst will be responsible for survey response data and understanding the impact of customer experience on long term profitability.  The analyst will work closely with marketing channel owners such as direct mail, email and digital marketing, as well as operational functions such as marketing execution, technology and branch operations. 

This role requires expertise in marketing analytics and understanding of omnichannel customer experience, an analytical mindset, and the ability to analyze data from multiple disparate sources as an advanced user of data query tools. The role will also have responsibilities of reporting, strategy implementation and validation, and ad-hoc analyses spanning the entire customer experience.


  • Support building OneMain's customer renewal, engagement and retention strategies by developing hypotheses on opportunities to maximize renewal, conversion and engagement rates.  Drive implementation and measurement of performance of new strategies.

  • Partner with the marketing, marketing execution, digital, technology and operations teams to execute new tests, tools and programs

  • Partner with other members of the marketing analytics team, as well as with finance and risk to provide input to forecasts and budgets, and to prioritize initiatives based on ROI targets

  • Measure tests and optimize creative, cadence and sequencing of marketing of renewal loans to current customers

  • Develop analytical tools and frameworks to drive test design and post-test analytics, supported by statistical significance calculations, KPI dashboards and data visualization tools.

  • Partner with the marketing, marketing execution, technology and operations teams to execute new tests, tools and programs

  • Be able to complete analyses with some supervision, draw conclusions, presents results to various levels of leaders and influence business/strategy decisions.


  • Minimum B.S. in a quantitative discipline such as Statistics, Data Analytics, Mathematics, Engineering or Computer Science from accredited college or University.  M.S. is a plus.

  • 2-3+ years' experience in a marketing or customer analytics role and/or financial services analytics

  • Strong SQL skills leveraging large datasets to support required reporting and analytics.  SAS, R or Python is a plus. 

  • Experience leveraging data visualization and digital marketing tools such as Power BI, Tableau or Looker is a plus

  • Strong Excel and Powerpoint skills

  • Lending or consumer finance industry experience preferred


Because we want our team members to bring us their very best every day, we believe they deserve the right opportunities and benefits. That’s why we packed our comprehensive benefits package for full- and some part-timers with:

  • Health and wellbeing options for team members and their dependents

  • Up to 4% matching 401(k)

  • Tuition reimbursement

  • Continuing education

  • Bonus eligibility

  • Paid time off

  • Paid volunteer time

#LI-AP1 #Analytics

OneMain Holdings, Inc. is an Equal Employment Opportunity (EEO) and Affirmative Action (AA) employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

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