VP/D Digital Marketing AnalyticsApply Now Full Job Title: VP/D Digital Marketing Analytics Job Number: R2109-27365 Location: Wilmington, Delaware Date Posted: 11/15/2021
OneMain Financial is the country’s largest lending-exclusive financial company, proudly serving millions of customers with safe, affordable and transparent installment loans. Our customers turn to us every day—online and at 1,500 branches in 44 states—to help them take control and improve their financial lives with solutions for debt consolidation, medical expenses, household bills, home improvements and auto purchases. Our talented and dedicated team members constantly look for responsible ways to serve our customers when, where and how they want. It’s all about doing the right thing—a mission that hasn’t changed for more than 100 years.
We are seeking a VP/Director of Digital Marketing Analytics to join our team in Wilmington, DE. Digital marketing is a key area of focus for OneMain Financial as we continue our diversification from a branch-centric acquisition strategy to one that is digitally focused. As a key member of the analytics leadership team, this individual will manage data-centric analysts while partnering with the Marketing organization to develop, execute, and optimize all aspects of our Digital Acquisitions strategy.
This role requires deep expertise in digital channel management, a strong analytical mindset, and cross-functional leadership skills. A successful candidate will have the ability to represent the company and engage with key business stakeholders, suppliers, external partners and investors. This individual’s skills enable them to be versatile. They can be successful leading various types of functions or initiatives across multiple disciplines of our business. They bring new ways of thinking, data sources, technologies and capabilities to our business.
Working with various partners, the role will also have responsibilities of reporting, strategy implementation and validation, and ad-hoc analyses including customer segmentation, competitive analysis, performance monitoring, lifetime value analysis and modeling.
Own and manage end-to-end analytics and performance improvement agendas for OneMain’s digital channels: Affiliate Marketing, SEM, Display, Paid Social, SEO, as well as emerging channels, such as YouTube and streaming audio. Partner with the Marketing team to define strategy given channel insights, performance goals and new learning opportunities.
Develop deep expertise on each channel’s performance, be on top of recent KPI trends, and understand both the internal and external factors affecting both company- and channel-level performance metrics
Develop learning agendas for each digital channel, with a focus on optimizing performance across the entire marketing funnel, from leads to bookings. Drive test design supported by statistical significance calculations, KPI dashboards, and analytical frameworks
Partner with the Marketing team to execute new tests and programs, provide assistance with tracking, reporting and other analytical components of test implementation
Serve as a subject matter expert on advanced analytical concepts, such as audience selection and targeting, prospect tagging and tracking, attribution frameworks, real-time customer journey optimization, etc.
Stay on top of evolving marketing technology trends, identify and build business cases for new partnership opportunities to continuously improve the sophistication of our marketing tools and measurement platforms
Partner with Digital, Marketing and Pricing/Underwriting to influence the development of, and build marketing strategy for, new products and customer-facing tools
Partner with Data Science to influence the development of new models to help improve marketing efficiency
Partner with Finance/Risk to build channel forecasts, budgets, and to prioritize initiatives based on ROI targets
Communicate with senior leaders across the organization to evangelize Digital Marketing strategy and keep key stakeholders, up to the CEO level, abreast of latest results and developments
Manage a team of high-performing associates, aligned by marketing channel
Bachelor’s Degree in a quantitative discipline, such as Engineering, Statistics, Economics, Data Analytics or Computer Science. MBA or Masters with a focus on Marketing, Brand, or related field is a plus
7+ years of analytical experience in digital marketing. Master’s or PhD may offset experience
3+ years of experience managing people; proven ability to build, manage and incentivize high-performance analytical teams
Hands-on knowledge of Affiliate Marketing, SEM and Display is a must. SEO experience is a strong plus
Advanced Excel skills required; experience with SQL, SAS and/or Python is preferable to perform data aggregation, segmentation, and reporting
Hands-on experience with marketing-specific analytical tools, such as Google Analytics, Adobe Analytics, AppsFlyer, Heap, Conductor, etc.
Experience leveraging data visualization and digital marketing tools such as Power BI, Tableau or Looker is a plus
Strong cross-functional communication and influencing skills, including experience presenting to and getting buy-in on strategy from C-level executives
Lending or consumer finance industry experience strongly preferred
Because we want our team members to bring us their very best every day, we believe they deserve the right opportunities and benefits. That’s why we packed our comprehensive benefits package for full- and some part-timers with:
• Health and wellbeing options for team members and their dependents
• Up to 4% matching 401(k)
• Tuition reimbursement
• Continuing education
• Bonus eligibility
• Paid time off
• Paid volunteer time
OneMain Holdings, Inc. is an Equal Employment Opportunity (EEO) and Affirmative Action (AA) employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.