The Associate Director for Digital Data Analytics will act as both the manager of our digital data analytics team as well as oversee our logged-in experience data domain.

This individual will play a key role in monitoring, measuring, reporting and driving improvements in our digital touch points by using data analytics to inform strategic decisions.

They will work within cross-functional teams to create valuable insights into our digital engagement trends, identify key opportunities for enhancement, and help develop business cases and A/B testing plans to execute on those opportunities.

In addition, this role will be responsible for managing and developing the digital data analytics team, fostering a collaborative environment and enhancing the team's overall capabilities and performance.

The ideal candidate is a proactive, creative thinker with strong leadership skills that can leverage data to provide thought leadership across the organization. They must have a deep understanding of digital analytics and customer engagement in the financial service industry and be able to effectively communicate insights that drive business outcomes.

This role is Hybrid. You should be located within a commutable distance to one of our offices located in Baltimore MD, Charlotte NC, Wilmington DE, or Dallas/Fort Worth TX.

Target base salary range is $150k - $180k, which is based on various factors including skills, work experience, and location. In addition to base salary, this role is eligible for a competitive additional compensation program that is based on individual and company performance

Key responsibilities:

• Data analysis and strategy design: Extract, analyze, and interpret digital customer engagement data from multiple systems to design, recommend, and execute strategies to optimize account management, cross-buy, and self-service capabilities

• Performance monitoring, reporting, and testing:

  • Develop and manage dashboards and reports that provide real-time insights into customer engagement and digital experience metrics

  • Continuously monitor and evaluate the performance of digital touchpoints and provide actionable recommendations to stakeholders

  • Collaborate with teams to create detailed reports that inform business decisions and track progress toward OKRs

  • Design and implement A/B testing plans to evaluate the impact of changes and refine strategies based on performance

• Cross-functional collaboration: Collaborate with cross-functional teams (product, marketing, UX design, and more) to create valuable insights into digital engagement trends

• Insight generation: Identify key opportunities for enhancing the digital experience and help develop business cases to support proposed improvements

• Insight communication: Effectively summarize and present data-driven insights and results to senior management and stakeholders to inform decision-making and drive strategic initiatives

• Leadership and development of data analysts: Manage and develop the digital data analytics team, setting up best practices, mentoring team members, and being accountable to the overall team performance  

• Thought leadership and innovation: Provide thought leadership on connecting digital engagement to business outcomes, and help promote a culture of data-driven decision making

Required skills and experience:

• Educational background: Bachelor’s degree (Graduate degree preferred) in a quantitative discipline such as Engineering, Statistics, Economics, Computer Science, or a related field

• Professional experience: 8+ years of data analytics experience in the financial services industry; experience analyzing and measuring digital customer engagement across channels

• Technical skills: Ability to utilize tools such as SQL, Heap, Python, Snowflake and R to develop, test, and optimize customer segmentation schemes and engagement strategies

• Performance monitoring: Ability to create custom dashboards for monitoring digital engagement (in Power BI and other tools); Proficiency in using performance monitoring tools, such as Glass Box

• Leadership skills: Demonstrated experience in managing and developing data analysts or analytics teams

• Problem-solving: Demonstrated ability to apply a highly analytical approach to complex problems, with a focus on digital engagement and customer experience

• Communication Skills: Exceptional written and verbal communication skills

• Project management: Ability to manage multiple priorities, coordinate teams, and meet deadlines effectively

• Relationship building: Ability to partner with and develop strong relationships across all organizational levels

Who we Are

OneMain Financial (NYSE: OMF) is the leader in offering nonprime customers responsible access to credit and is dedicated to improving the financial well-being of hardworking Americans. Since 1912, we’ve looked beyond credit scores to help people get the money they need today and reach their goals for tomorrow. Our growing suite of personal loans, credit cards and other products help people borrow better and work toward a brighter future.

Driven collaborators and innovators, our team thrives on transformative digital thinking, customer-first energy and flexible work arrangements that grow lives, careers and our company. At every level, we’re committed to an inclusive culture, career development and impacting the communities where we live and work. Getting people to a better place has made us a better company for over a century. There’s never been a better time to shine with OneMain.

Because team members at their best means OneMain at our best, we provide opportunities and benefits that make their health and careers a priority. That’s why we’ve packed our comprehensive benefits package for full- and some part-timers with: 

• Health and wellbeing options for team members and their dependents

• Up to 4% matching 401(k)

• Employee Stock Purchase Plan (10% share discount)

• Tuition reimbursement

• Continuing education

• Bonus eligible

• Paid time off (15 days’ vacation per year, plus 2 personal days, prorated based on start date)

• Paid holidays (7 days per year, based on start date)

• Paid volunteer time (3 days per year, prorated based on start date)

• And more

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