VP/MD, Head of Digital Multi-Product & Wellness (GM - Business Owner)
About The Role
Official Title: VP/MD, Head of Digital Multi‑Product & Wellness
Subtitle: GM‑Style Business Owner: Product + Operations + Strategy
The Head of Digital Multi-Product & Wellness is a pivotal leadership role at OneMain, responsible for shaping how millions of customers experience and manage their financial lives through our digital platforms. This leader sits at the center of OneMain’s digital transformation, owning the strategy, vision, and execution behind OneApp—our flagship digital experience—and MyMoney, our financial wellness product suite. The role combines exceptional leadership, deep customer empathy, product excellence, and business rigor to deliver experiences that improve financial wellbeing at scale.
At OneMain, we are redefining financial services through a bold, digital-first approach that puts customers at the forefront. Our product organization is the engine behind this transformation, solving complex problems across multiple product verticals while balancing innovation with measurable business impact. As we build a unified, best-in-class digital ecosystem, this role leads one of the most visible and impactful initiatives in the company—bringing together disparate digital assets into a single, seamless experience that strengthens long-term customer relationships.
This is a senior GM-style business owner and leadership opportunity for a builder and change agent who thrives at the intersection of strategy, execution, and influence. Reporting to the Head of Digital and serving on the Digital Leadership Team, the Head of Digital Multi-Product & Wellness sets direction, drives outcomes, and inspires teams across the enterprise.
What You’ll Do
Define the Vision. Drive the Results.
• Set and own the long-term vision for OneApp - OneMain’s flagship digital product - across mobile and web, including the unification of all our digital assets under a single experience.
• Lead the strategy and roadmap for OneApp and MyMoney, translating company goals into bold, customer-first experiences.
• Take ideas from concept to launch—overseeing discovery, design, development, testing, and release.
• Deliver experiences that drive engagement, loyalty, and measurable business impact.
• Be the executive voice for your portfolio—clearly communicating progress, risks, and wins.
Lead Through Influence
• Partner with leaders across product, engineering, design, operations, marketing, and the business.
• Create momentum and excitement around the digital vision through compelling storytelling.
• Connect teams around shared goals, dependencies, and opportunities for synergy.
Be the Voice of the Customer
• Champion a deeply customer-centric mindset across the organization. • Ensure customer insights shape both strategic direction and day-to-day decisions.
• Raise the bar for digital excellence by relentlessly advocating for intuitive, high-impact experiences.
Inspire Exceptional Teams
• Lead and align cross-functional teams across product management, engineering, design, analytics, research, operations, and marketing.
• Forge a flexible and scalable multi-product operating model enabling all of OneMain’s verticals to drive their individual and combined priorities in a single digital experience
• Build a culture of ownership, collaboration, and continuous improvement.
• Partner closely with engineering leadership to deliver scalable, high-quality solutions.
• Oversee the MyMoney financial wellness product in a General Manager capacity, including product strategy, brand and marketing, external relations and media, operations, vendor management, compliance, and ongoing business needs.
Balance Data, Insight & Intuition
• Champion data-driven decision making while valuing strong product instincts. • Use analytics and research to inform strategy, validate ideas, and measure success.
• Stay hands-on with data to move quickly and confidently.
What You’ll Need
• Bachelor's degree in a relevant field; MBA or advanced degree is a plus.
• 12+ years building and scaling consumer digital products, with 6+ years in senior leadership roles.
• A proven track record of launching complex platforms or experiences at scale.
• A rare ability to think big, execute deeply, and bring others along with you.
• Strong executive presence with the ability to influence across all levels.
• Comfort navigating ambiguity, complexity, and change.
• Deep experience across the full digital product lifecycle.
• A passion for developing product leaders and building world-class teams.
• Bonus: experience in financial services or regulated environments.
Location:
This role is Hybrid. You should be located within a commutable distance to our office located in New York City, NY, Wilmington, DE or Baltimore, MD with expectations of being in the office Tuesday, Wednesday and Thursday.
Salary:
Target base salary range in New York, NY and Baltimore, MD is $200k-$250k, which is based on various factors including skills and work experience. In addition to base salary, this role is eligible for a competitive compensation program that is based on individual and company performance.
Who we Are
OneMain Financial (NYSE: OMF) is the leader in offering nonprime customers responsible access to credit and is dedicated to improving the financial well-being of hardworking Americans. Since 1912, we’ve looked beyond credit scores to help people get the money they need today and reach their goals for tomorrow. Our growing suite of personal loans, credit cards and other products help people borrow better and work toward a brighter future.
Driven collaborators and innovators, our team thrives on transformative digital thinking, customer-first energy and flexible work arrangements that grow lives, careers and our company. At every level, we’re committed to an inclusive culture, career development and impacting the communities where we live and work. Getting people to a better place has made us a better company for over a century. There’s never been a better time to shine with OneMain.
Because team members at their best means OneMain at our best, we provide opportunities and benefits that make their health and careers a priority. That’s why we’ve packed our comprehensive benefits package for full- and some part-timers with:
Health and wellbeing options including medical, prescription, dental, vision, hearing, accident, hospital indemnity, and life insurances
Up to 4% matching 401(k)
Employee Stock Purchase Plan (10% share discount)
Tuition reimbursement
Paid time off (15 days’ vacation per year, prorated based on start date)
Paid sick leave as determined by state or local ordinance (prorated based on start date)
11 Paid holidays (4 floating holidays, prorated based on start date)
Paid volunteer time (3 days per year, prorated based on start date)
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