Campaign Execution Manager, Direct Marketing

Location: Wilmington, DE; Baltimore, MD (Hybrid)

We are currently seeking a Campaign Execution Manager to support our Campaign Execution Team (CET) in one of the following locations:  Wilmington, DE, Baltimore, MD. This role is responsible for managing a technically oriented team focused on the execution of email and direct marketing campaigns through evaluation of our Prospect Database and development of infrastructure and validation routines using tools including, but not limited to, Unica, SQL and Python.

A successful candidate will need to demonstrate an ability to lead a team of execution analysts, collaborate with the leadership team and strategy analytics partners, cultivate strong relationships with Prospect Database vendors, and develop solutions that are executable and meaningful in practice.

The Role

• Work with relevant partners to intake segmentation and targeting related business requirements and develop executable solutions that apply complex inclusion/exclusion criteria to originate marketing solicitations to customers and prospects
• Manage a team of 2-3 analysts who support the execution of email marketing solicitation &/or market research channel campaigns.
• Build and maintain email, direct mail and calling campaigns within campaign selection tools, SQL and Unica.
• The ideal candidate will have a strong background in project management, the ability to manage and execute marketing campaigns, and interest in leveraging data and analytics to drive campaign decisions and improvements
• Identify opportunities for continuous improvement and automation within campaigns, the Prospect Database and related data transfer processes
• Maintain supporting criteria, selection, and audit documentation
• Manage collaborations with internal stakeholders, content providers, and 3rd party vendors for efficient campaign execution
• Analyze, audit, and review campaign setups and documents for peers

Requirements

• 3+ years as a campaign manager, marketing manager or a similar role.
• Proven experience in campaign management and marketing with a track record of successfully executing marketing campaigns.
• Experience working with Unica, SQL, Python, Adobe Campaign and/or equivalent campaign selection tools
• Efficient project management skills, with the ability to manage multiple campaigns concurrently and meet deadlines.
• Bachelor’s Degree or Higher
• Excellent writing, communication and organizational skills, with proficiency in the relevant software such as Microsoft Office and Adobe Creative Suite.
• Strong communication and collaboration skills to work effectively with cross-functional teams and external partners

Who we Are

OneMain Financial (NYSE: OMF) is the leader in offering nonprime customers responsible access to credit and is dedicated to improving the financial well-being of hardworking Americans. Since 1912, we’ve looked beyond credit scores to help people get the money they need today and reach their goals for tomorrow. Our growing suite of personal loans, credit cards and other products help people borrow better and work toward a brighter future.

Driven collaborators and innovators, our team thrives on transformative digital thinking, customer-first energy and flexible work arrangements that grow lives, careers and our company. At every level, we’re committed to an inclusive culture, career development and impacting the communities where we live and work. Getting people to a better place has made us a better company for over a century. There’s never been a better time to shine with OneMain.

Because team members at their best means OneMain at our best, we provide opportunities and benefits that make their health and careers a priority. That’s why we’ve packed our comprehensive benefits package for full- and some part-timers with:

• Health and wellbeing options including medical, prescription, dental, vision, hearing, accident, hospital indemnity, and life insurances 
• Up to 4% matching 401(k)   
• Employee Stock Purchase Plan (10% share discount)   
• Tuition reimbursement   
• Paid time off (15 days’ vacation per year, plus 2 personal days, prorated based on start date) 
• Paid sick leave as determined by state or local ordinance, prorated based on start date 
• Paid holidays (7 days per year, based on start date) 
• Paid volunteer time (3 days per year, prorated based on start date)