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LeadDigital Product Manager: CustomerMessagingPlatform

At OneMain, clear,timely, and responsible communication is essential to building trust with our customers. Our enterprise messaging platform supports millions of interactions each year acrossemail, two-way text messaging, and push notifications.

As we modernize our digital ecosystem, we are centralizing and evolving these capabilities to enable connected, multi-channel communications across multiple lines of business and customer touchpoints.

As aDigital Product Manager, you will own the product lifecycle for the platforms that power these communications, includingAdobe Campaign and

Adobe Journey Optimizer. You will define the roadmap, align cross-functional teams, and deliver scalable platform capabilities that enhance customer engagement and operational efficiency across the enterprise.

Partnering closely with engineering teams, you will shape how key messaging capabilities connect across systems—including customer notifications, payment reminders, credit card alerts, and interaction history. You will help define how customer actions trigger communications and how information flows betweensystemsso each interaction reflects the customer’s most recent activity.

You will also champion the adoption and effective use ofAdobe Campaign and Adobe Journey Optimizer, helping teams across the organizationleveragethese platforms to deliver consistent, scalable, and compliant customer communications.

This role focuses on strengthening theplatforms that power enterprise messaging at scale, rather than managing marketing campaigns or message content.

In This Role You Will:

• Own the multi-yearproduct roadmap and platform enhancement backlogfor Adobe Campaign and Adobe Journey Optimizer

• Drive the evolution fromtraditional batch messaging toward connected, multi-step customer communications

• Deliver scalable capabilities that support multiple lines of business across the enterprise

• Partner with Data Engineering to define event triggers, data structures, and technical requirements that support personalized communications

• Establish communication standards including reusable templates, fatigue rules, and cross-channel frequency management

• Ensure communications align with regulatory and privacy requirements in partnership with Compliance and Legal teams

• Lead quarterly planning, backlog refinement, and cross-functional delivery with Engineering, Marketing, Data, and Operations teams

• Monitor platform performance andidentifyopportunities to improve reliability, scalability, and operational efficiency

• Serve as the primary liaison for Adobe partnership discussions and track upcoming product releases

Requirements:

• Bachelor’s degree inBusiness, Marketing, Information Systems, Data Analytics, or a related field

• Five or more years of experience in digital product management, marketing technology platforms, or customer experience technology

• Experience working with Adobe Campaign, Adobe Journey Optimizer, or similar enterprise communications platforms

• Experience managing digital platforms used across multiple business teams

• Strong understanding of data-driven communications and event-triggered engagement

• Ability to collaborate effectively across engineering, marketing, data, and business teams

• Ability to translate business needs into scalable platform capabilities

Preferred:

• Background in digital product or technical product roles supporting customer engagement, marketing technology, or messaging platforms

• Familiarity working in organizations where shared platforms support multiple lines of business

• Comfortable partnering with engineering teams to define platform capabilities, integrations, and data flows without requiring hands-on software development

• Understanding of how technology enables customer engagement and data-driven communications, with an appreciation for marketing outcomes

• Exposure to regulated industries such as financial services

Location

This is ahybrid role. Candidates should live within commuting distance of one of the following offices:
Baltimore, Maryland
Charlotte, North Carolina
Irving, Texas

Team members are expected to work in the office Tuesday through Thursday.

Compensation

Target base salary for Baltimore, Maryland ranges from$145,000 to $165,000, depending on skills and experience. This role is also eligible for a competitive incentive compensation program based on individual and company performance.

About OneMain Financial

OneMain Financial (NYSE: OMF) is the leader in offering nonprime customers responsible access to credit and is dedicated to improving the financial well-being of hardworking Americans. Since 1912,we’velooked beyond credit scores to help people get the money they need today and reach their goals for tomorrow. Our growing suite of personal loans, credit cards and other productshelppeople borrow better and work toward a brighter future.

Driven collaborators and innovators, our team thrives on transformative digital thinking, customer-first energy and flexible work arrangements that grow lives,careersand our company. At every level,we’recommitted to an inclusive culture, careerdevelopmentandimpactingthe communities where we live and work. Getting people to a better place has made us a better company for over a century.There’snever been a better time to shine with OneMain!

Because team members at their best means OneMain at our best, we provide opportunities and benefits that make their health and careers a priority.That’swhywe’vepacked our comprehensive benefits package for full- and some part-timers with: 

• Health and wellbeing options including medical, prescription, dental, vision, hearing, accident, hospital indemnity, and life insurances 

• Up to 4% matching 401(k)   

• Employee Stock Purchase Plan (10% share discount)   

• Tuition reimbursement   

• Paid time off (15 days’ vacation per year, plus 4 personal days, prorated based on start date) 

• Paid sick leave as determined by state or local ordinance (prorated based on start date) 

• Paid holidays (7 days per year, based on start date) 

• Paid volunteer time (3 days per year, prorated based on start date)