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Associate Creative Director, Acquisition Marketing

Location: Charlotte, North Carolina

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What makes a Associate Creative Director, Acquisition Marketing successful at OneMain? Check out the top traits we’re looking for and see if you qualify.

  • Collaborative
  • Communicator
  • Creative
  • Strategic
  • Relationship Expertise
  • Results Driven

Culture

  • We prioritize teamwork and building in-person connections with each other, understanding that fostering a collaborative environment is the best way to support each other.
  • We encourage teams to take ownership of initiatives in this fast-paced, entrepreneurial environment so they can drive solutions that stay ahead of customer needs.
  • We engage in work that is not only meaningful but also fosters professional growth.
  • We exemplify agility and innate curiosity, fostering collaboration with cross-functional groups and projects.
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The best part about working at OneMain is the opportunity to empower our team members to maximize their potential.

Jamelle B., Organizational Development and Learning

Benefits

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    We promote social and family well-being by offering paid time off for volunteer hours and providing family back-up care.

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    We offer extensive, comprehensive coverage to support team members’ needs physically and mentally, such as access to Talkspace and Hinge for on-demand physical therapy via an app.

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    We offer financial wellness that includes 401(k) with match, ESPP, tuition reimbursement and tools like subscription cancelation that help you stay on top of your financial goals.

Associate Creative Director, Acquisition Marketing

Location: Charlotte, NC
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Job Number R2511-48620 Date posted 11/10/2025

At BrightWay (www.meetbrightway.com) we’re living our mission to improve the financial well-being of hard-working Americans. Our goal is to transform the way our customers think about and use credit cards, rewarding good behavior in ways that truly add value, while providing experiences that empower and engage, even if that means challenging industry norms. We continually challenge what a digital finance product can be - employing a customer-first approach in developing all of our products, features, or experiences.We’re not afraid to look to outside influences and create new frameworks.

Operating as a startup and owned by OneMain Financial, one of the largest and most successful personal finance companies in the industry, we launched our digital-first suite of credit cards in 2021 and have been on a high growth, fast-track ride of fostering innovative thinking to engaging and empower our customers ever since.

Location: Charlotte, NC // Hybrid: 3 days/week (Tuesday - Thursday)

About the job:

We are looking for an Associate Creative Directorto join our team as a skilled individual contributorwith management experience, overseeing our acquisition marketing experiences.The Associate Directoris responsible for:

  • Setting and executing the overall creative marketing strategy in acquisition campaigns across all channels(may flex to other servicing areas as needed).

  • Maintaining creative marketing assets across landing pages and other web-based assets, in-app marketing, emails, and print assets, ensuringhigh standard of quality and creative cohesion at every touchpoint.

  • Collaborating cross-functionally with product marketing, strategy, and external partners to bothimplement new campaigns and optimizeexisting ones for performance, targeting, and conversion.

  • Leading creative work with external partners, ensuring high quality and on time delivery.

  • Staying informed on industry trends and customer behaviors to inform creative decisions 

  • Maintaining and innovating on the BrightWay design system.

As a senior team member you’re also an integral part of running our marketing and design teamson a daily basis. You’re mentoring junior team members and helping to define your team’s process such as critiques and team meetings, ensuring an engaged, supported, and productive team.

Qualifications: 

  • Minimum of 10years experience in either agency, startup, or early-stage product environments designing consumer facing digital experiences, preferably with new to market products.

  • Minimum  5years experience in the digital marketing space;showing proven results in marketing campaigns across digital channels.

  • Proficiency working in cross-functional teams, strategically partnering with product managers, marketers, and engineers.

  • Ability to turn insights and data into design decisions that influence our product and marketing strategies.

  • Expertise building successful and engaging marketing campaigns, preferably for financial products. 

  • Experience owning and/or maintaininga successful design system.

  • Strong UX, information hierarchy and customer journey mapping capabilities.

  • Strong visual design competency and attention to detail.

  • Ability to rapidly iterate and produce multiple concepts and solutions.

  • Excellent communication and presentation skills, with an understanding of when to both define and defend the rationale behind decisions.

  • A strong bias for action.

  • Proficiency with Figma, Adobe Suite, Confluence, and Jira.

  • Web code or adjacent experience a nice to have.

Who we Are

OneMain Financial (NYSE: OMF) is the leader in offering nonprime customers responsible access to credit and is dedicated to improving the financial well-being of hardworking Americans. Since 1912, we’ve looked beyond credit scores to help people get the money they need today and reach their goals for tomorrow. Our growing suite of personal loans, credit cards and other products help people borrow better and work toward a brighter future.

Driven collaborators and innovators, our team thrives on transformative digital thinking, customer-first energy and flexible work arrangements that grow lives, careers and our company. At every level, we’re committed to an inclusive culture, career development and impacting the communities where we live and work. Getting people to a better place has made us a better company for over a century. There’s never been a better time to shine with OneMain.

Because team members at their best means OneMain at our best, we provide opportunities and benefits that make their health and careers a priority. That’s why we’ve packed our comprehensive benefits package for full- and some part-timers with: 

  • Health and wellbeing options including medical, prescription, dental, vision, hearing, accident, hospital indemnity, and life insurances 

  • Up to 4% matching 401(k)   

  • Employee Stock Purchase Plan (10% share discount)   

  • Tuition reimbursement   

  • Paid time off (15 days’ vacation per year, plus 2 personal days, prorated based on start date) 

  • Paid sick leave as determined by state or local ordinance, prorated based on start date 

  • Paid holidays (7 days per year, based on start date) 

  • Paid volunteer time (3 days per year, prorated based on start date) 

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