Advance your potential – and reach your goals

At OneMain, clear, timely, and responsible communication is central to how we build trust with our customers. Our enterprise communications platform powers millions of touchpoints across email, text messaging, and application push notifications.

As we continue to modernize our digital ecosystem, we are evolving from transactional messaging toward more integrated, multi-channel customer journeys. This isn’t just about keeping the lights on; it’s about building the foundation that powers how we engage customers at scale.

This role owns and evolves our enterprise communications platforms. You will define and prioritize the capabilities, data frameworks, and customer journey tools that enable Marketing to engage customers effectively across channels. Rather than managing campaigns or content strategy, you will lead the roadmap, governance, and continuous improvement of the platforms that power customer communications. This is product leadership grounded in platform ownership, customer-centric thinking, and strong cross-functional execution.

Your Impact
You will shape how our communications platform grows and matures — ensuring it is scalable, governed, data-driven, and capable of supporting increasingly personalized and coordinated customer engagement.

You will translate business objectives into clear platform enhancements and ensure delivery in partnership with Engineering, Marketing, Data, and Operations teams — balancing enterprise priorities with long-term platform health.

What You Will Do

Platform Strategy & Roadmap
•Own the multi-year roadmap and enhancement backlog for Adobe Campaign and Adobe Journey Optimizer.
•Drive the organization beyond traditional batch messaging toward more integrated journey capabilities.
•Prioritize scalable enhancements that serve multiple lines of business.
•Balance platform stability and technical debt with high-impact capabilities.

Data & Architecture
•Partner with Data Engineering to define event triggers and data structures that support personalization.
•Translate business needs into clear technical requirements and acceptance criteria.

•Ensure the platform can support increasingly dynamic and responsive communications.

Governance & Standards
•Establish standards for reusable templates, communication fatigue rules, and cross-channel frequency management.
•Define and govern the data elements and triggers that power customer communications.
•Partner with Compliance and Legal to ensure communications meet regulatory and privacy standards.

Execution & Adoption
•Lead structured quarterly planning and backlog refinement.
•Monitor platform performance and proactively identify optimization opportunities.
•Champion adoption of Adobe Campaign and Adobe Journey Optimizer across the organization.
•Develop and deliver training, documentation, and best practices.
•Serve as the key point of contact for Adobe partnership discussions, staying ahead of product releases.

What You Bring
•7+ Years of experience in product management specifically within MarTech, digital platforms or customer experience technology.

•Bachelor's degree in business, information systems, data analytics or a related field
•Hands-on experience with Adobe Campaign, Adobe Journey Optimizer, or similar enterprise communications platforms.
•Experience owning digital platforms or enterprise capabilities, with a focus on building scalable solutions that serve multiple stakeholders. You are comfortable partnering across business, marketing, and engineering to champion and drive decisions.
•Experience navigating TCPA, CAN-SPAM, and CCPA/GDPR compliance within a highly regulated industry (Financial Services preferred).
•A track record of building A/B testing and multivariate testing capabilities directly into the communication lifecycle.
•Strong understanding of data-driven communications and trigger-based engagement.
•A track record of independently driving initiatives from concept through delivery.

How You’ll Stand Out
•You are a Translator: You can explain complex Adobe workflow logic to a head of marketing and business requirements to a developer without losing the "why."
•You are a Builder: You don't just follow a roadmap; you build one from scratch based on customer pain points and data-driven insights.
•You Value Simplicity: You strive to build durable, reusable capabilities that empower Marketing Operations rather than creating bottlenecks.

Location:

This role is Hybrid. You should be located within a commutable distance to one of our offices located in New York City, NY, Wilmington, DE, Baltimore, MD, Charlotte, NC, Fort Worth, TX or Irving, TX with expectations to be in the office Tuesday, Wednesday and Thursday.

Salary:
Target base salary range for Baltimore, MD and New York, NY is $145k-165k, which is based on various factors including skills and work experience. In addition to base salary, this role is eligible for a competitive compensation program that is based on individual and company performance.

Who We Are

OneMain Financial (NYSE: OMF) is the leader in offering nonprime customers responsible access to credit and is dedicated to improving the financial well-being of hardworking Americans. Since 1912, we’ve looked beyond credit scores to help people get the money they need today and reach their goals for tomorrow. Our growing suite of personal loans, credit cards and other products help people borrow better and work toward a brighter future.

Driven collaborators and innovators, our team thrives on transformative digital thinking, customer-first energy and flexible work arrangements that grow lives, careers and our company. At every level, we’re committed to an inclusive culture, career development and impacting the communities where we live and work. Getting people to a better place has made us a better company for over a century. There’s never been a better time to shine with OneMain.

Because team members at their best means OneMain at our best, we provide opportunities and benefits that make their health and careers a priority. That’s why we’ve packed our comprehensive benefits package for full- and some part-timers with: 

• Health and wellbeing options including medical, prescription, dental, vision, hearing, accident, hospital indemnity, and life insurances 

• Up to 4% matching 401(k)   

• Employee Stock Purchase Plan (10% share discount)   

• Tuition reimbursement   

• Paid time off (15 days’ vacation per year, plus 2 personal days, prorated based on start date) 

• Paid sick leave as determined by state or local ordinance, prorated based on start date 

• Paid holidays (7 days per year, based on start date) 

• Paid volunteer time (3 days per year, prorated based on start date)